White people still represent the majority of Americans, and in the dating world, there are benefits to being white.

Ok Cupid, one of the largest dating websites in the US, compiles data on its "matches" between its members.

“It’s our right to have this business,” he replied — the “we” presumably referring to white people, generally.

Grindr is a popular option for gay men; Her bills itself as a dating app for lesbians built by lesbians.

But what seems to have escaped Russell is that white people can already find each other with ease on these apps—and in real life, especially in Russell’s state of Utah, which is 91% white. “Where White People Meet” could pretty much describe almost every online dating website.

While an early version has been online since August, the site officially launched last weekend when Russell unveiled an immediately divisive billboard southwest of Salt Lake City.

Although that billboard depicts a smiling white couple, Russell insists that anyone over 18 may join, regardless of race or ethnicity.

The creator of the online dating website Where White People Meet has been getting some questions about why he and his wife would build such a site.

The answer, according to the website’s “About Us” page, is “why not?In addition, there’s also Tinder, for mobile-first millennials, and Hinge, for anyone who’s afraid of Tinder, and Grouper, for those who prefer to bring two friends along to blind dates.The League caters to a crop of Ivy League graduates and high-earning young professionals.(“If you’re a black man who prefers to date white women, this might be a good option,” he said — presuming you can get over the object of your affection’s stated racial preferences.) It costs a month to message other members, and the site’s terms of service specifically prohibit messages that “promote racism, bigotry, [or] hatred.” “The site is not racially motivated in any way,” Russell stressed.And yet, regardless of what Russell thinks about his site or his own intentions, there’s no denying that dating is racially motivated — and online dating, demonstrably so.They reveal that people tend to rate their own race more highly.